Monday, March 05, 2007 2:43 PM EST
Do USA Today's readers really need Web 2.0 tools?
USA Today unveiled a major redesign this week, allowing users to comment on every story and personalize their reading experience. Super ad mensch Steve Rubel says the paper didn't go far enough, and should allow readers to open blogs on the site, too. But publishing guru Scott Karp argues the opposite, pointing out that most USA Today readers don't like the change, and probably don't care about "social" tools anyway.
